The members of the Mad River Media team come from a variety of visual arts backgrounds, including network TV news, web and book design, & childrens' and feature films.

Ed Dooley, Principal and Senior Producer, started his visual career as a commercial still photographer and then founded Vermont Story Works in 1993, producing award winning childrens' films and books, including the Let's Go series, which garnered numerous National and International awards. He founded Mad River Media in 1998 after producing several feature films, with the goal of helping clients target their message more effectively.

Wendy Erikson, Camera & Audio, has 20 years of broadcast experience, from Public Television, to Affiliate and Network TV ENG. She is a key member of our production crew in the U.S. and overseas.

Peter McConnel, Graphics & Audio, works from our "satellite" office in the Burgundy region of France, joining our crew on international shoots. His extensive background in graphics and web design/development allows us to offer integrated visual solutions to our clients.